In this Agility in Marketing (ICP- MKG) certification course the candidate learns how to articulate and implement Agile marketing principles and ensure more responsive and customer-centric outcomes. The candidate learns how to empathize better with customers, find complexity, and respond aptly with the changing market conditions. The Agility in Marketing (ICP-MKG) certification course helps in building a mindset that allows the marketers to reduce customer acquisition costs and increase conversion rates, experiment for a continuous improvement, reduce result-less works, motivate employees and engage teams, ensure improved product quality at scaled demands, rope-in innovation and creativity, respond to quick shifts in the market, increase ROI, and run successful marketing campaigns